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The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of
shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.
This book outlines how we process information in-store and how this can be translated into an effective in-store strategy.
This "how to" book, the fourth by Dr Phillips, serves three key needs: to give professionals highly practical
guidance that they can use in their careers immediately, to provide a comprehensive foundation for current practice
and, finally, to provide a holistic view of shopper psychology and in-store marketing, as well as a
comprehensive overview of the dynamics of shopping.
The Cognitive Psychology of Shopping makes you see the store as an operating whole rather than
a series of isolated incidents
Forward by Richard Winter, President of POPAI, The Global Association for Marketing at Retail