The Cognitive Psychology of Shopping and in-store Marketing - Dr Hugh Phillips

The Cognitive Psychology of Shopping and in-store Marketing

By Dr Hugh Phillips

  • Release Date: 2012-09-29
  • Genre: Marketing & Sales
  • Size: 6.25 MB

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Description

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of 
shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.
This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. 
This "how to" book, the fourth by Dr Phillips, serves three key needs:  to give professionals highly practical 
guidance that they can use in their careers immediately, to provide a comprehensive foundation for current practice
and, finally, to provide a holistic view of shopper psychology and in-store marketing, as well as a 
comprehensive overview of the dynamics of shopping.

The Cognitive Psychology of Shopping makes you see the store as an operating whole rather than
a series of isolated incidents 

Forward by Richard Winter, President of POPAI, The Global Association for Marketing at Retail

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